Celebrating Childhood Joy and Building Memories at Walmart.
For the 60th anniversary celebration, we transformed Walmart into the destination to connect with the joy of childhood, reigniting the love of LEGO for parents and inspiring shoppers to build memories with the children in their lives.
Context: LEGO wanted to create a memorable experience for shoppers and reinforce its brand values. By creating engaging in-store displays and interactive activities, we brought the magic of LEGO to life at Walmart.
Role: Copywriter
