Personalizing the Vision Care Experience.
We transformed ACUVUE's "Where Vision Meets Sight" campaign into the "Moments" Retail Platform, a customized experience designed to resonate with specific shopper personas within key retail markets and drive sales.
Context: The traditional vision care experience can feel impersonal. We aimed to create a more engaging and relevant journey for potential ACUVUE customers. By leveraging shopper insights and optimizing every touchpoint, from appointment booking to final purchase, we created exciting engagements that drove trial, purchase, and a deeper connection with the ACUVUE brand.
Role: Copy Lead
Our Shopper Personas
The Shopper Touchpoints
In-Store Experience
Contact Lens Assessment
In-Store Teach
At-Home Trial Support
CRM Support