Inspiring Culinary Creativity and Driving Product Usage.
We developed the "Create Something Delicious" email campaign to inspire families to liven up their meals and motivate more frequent use of Crock-Pot products.
Context: Crock-Pot wanted to overcome the perception of being a one-dimensional cooking appliance. Our email journey was designed to surprise, engage, and excite subscribers with a curated selection of recipes that rotated across cultural cuisines, lighter fare, and new use moments (like dessert). Each email highlighted Crock-Pot brand benefits and community content, reinforcing the brand's versatility and value.
Role: Copywriter