With “Create Something Delicious,” Crock-Pot wanted to inspire families to liven up their meals and motivate more frequent use of Crock-Pot products.
We did this by creating an email journey for the campaign designed to surprise, engage and excite. Emails highlighted a curated selection of recipes that rotated across cultural cuisines, lighter fare and new use moments (like dessert) accompanied by Crock-Pot brand benefits and community content.