Elevating the Feeding Experience with "Combine & Dine."
We created "Combine & Dine," a concept for Meow Mix that educates pet parents about the full benefits of mixing wet and dry food.
Context: Meow Mix wanted to promote the benefits of feeding both wet and dry food. This special insert for Meow Mix special edition loyalty bags was designed to stay in the home longer than the average coupon. The in-pack Menu Maker allows pet parents to create the purrfect meal for their cat.
Role: Copy and Concept
Just so we're clear, I'm pretty sure these last two are going to be my copywriting legacy. And I'm cool with it.
Here's a Bauer ad:
You really should have seen this last one coming.
Here's an on-pack coupon:
And I know this isn't Meow Mix. It's awesome but not new-page-worthy-awesome.
This one's for the dogs!
