Sharing Authentic Patient Stories to Inspire Hope.
Pharma is a tough gig, but I had the absolute pleasure of working with Biogen, the maker of Eloctate, a treatment option for people with hemophilia A.
Context: As a part of the "MyELOCTATE" team, I helped create videos profiling actual patients whose lives were improved by their infusions. The schedule was a whirlwind that started with interviewing and training these individuals to tell their stories authentically and ended with a full campaign launching in a matter of weeks. It was both exhausting and inspiring. These videos are some of my favorite work because they showcase the real-world impact of medical innovation.
Role: Copy Lead