Pharma is a tough gig. But I had the absolute pleasure of having Biogen as a client.
Biogen is the maker of Eloctate, a treatment option for people with hemophilia A. As a part of the “My Eloctate” team, I helped create videos profiling actual patients whose lives were improved by their infusions. The schedule was a whirlwind that started with interviewing and training these individuals to tell their stories authentically and ended with a full campaign launching in a matter of weeks. It was both exhausting and inspiring.
Please find the videos below. It is some of my favorite work.