Launching a New Product Category with a Powerful Brand Voice.
From concept to conversion, we introduced Duracell's first generation of Portable Power Stations to the online retail space, establishing a strong brand presence and driving initial sales.
Context: Duracell was entering a new and competitive market. I crafted the brand voice and developed persuasive copy across all marketing channels, focusing on the product's versatility and benefits. My contributions included:
Messaging Strategy: Collaborated with the design team to define key use cases and develop a consistent brand narrative.
Anthem Video Scripting: Wrote the scripts for the launch's anthem videos, ensuring a compelling and emotionally resonant message.
Product Page Copy: Wrote engaging and informative product descriptions that highlighted key features and benefits.
Social Ad Copy: Crafted attention-grabbing social media ads that drove clicks and conversions.
Landing Page Copy: Developed persuasive landing page copy that guided users through the purchase funnel.
Role: Copy Lead
