All-Makes All-March Health Drive

According to the Centers for Disease Control and Prevention, the trucking industry is the occupation with the highest obesity prevalence in the US1. And along with other factors like traffic accidents, truckers as a group have an average life expectancy 15-20 years shorter than the average American2.
But TRP wants to change all that. This year, we’re using All-Makes All-March to support the people in our industry, not just their trucks—by starting a fi tness revolution. With the AMAM Health Drive, we’ll reward the healthy choices our customers make and celebrate all the benefits of living a healthy lifestyle.

How it works:

• Pledge to make healthy choices and get a FREE TRP activity tracker

• Connect to our community online

• Log meals (via partner site like MyFitnessPal or our own microsite)

• Get support and share your journey

• Take part in special healthy events at area TRP retailers and get special in-store offers

• The more steps, activities and healthy meals you log, the more points you earn. Earn enough points and save on parts purchases

• Top 3 fleets and individuals to improve their health by the end of March win!

How this excites our industry:

• We are the first parts company to champion people before parts, lead a fitness revolution and help increase productivity through healthy living3.

How information is validated:

• TRP activity tracker

• Share photos or nutritional info of the meals you log

How it brings good leads:

• We’ll collect key information at registration:

  • Name/contact information

  • Industry

  • Role

  • Connections in the industry (via social component)

• We will become a part of their day-to-day life

• Customers will return to TRP because we care about them beyond sales

1 http://www.cdc.gov/pcd/issues/2014/13_0219.htm
2 http://www.theatlantic.com/health/archive/2015/03/the-fitness-guru-of-the-trucking-industry/387754/
3 http://www.cdc.gov/workplacehealthpromotion/businesscase/benefi ts/productivity.html