This one's an award nominee! 2016 FCB IMPACT Award—Best Activation
TRP provides aftermarket parts for all makes of commercial trucks, trailers and buses. And in 2015, we created a campaign that celebrated the trucking industry and helped The All-Makes Leader lead the way to the Mid-America Trucking Show in Louisville, Kentucky.
We gave away daily prizes:
Sent weekly member emails:
And had unprecedented results for the brand: