This one's an award nominee! 2016 FCB IMPACT Award—Best Activation

TRP provides aftermarket parts for all makes of commercial trucks, trailers and buses. And in 2015, we created a campaign that celebrated the trucking industry and helped The All-Makes Leader lead the way to the Mid-America Trucking Show in Louisville, Kentucky.

We gave away daily prizes:

Sent weekly member emails:

And had unprecedented results for the brand: