Driving Retail Engagement Through Strategic Partnerships.

With Team Unilever Shopper, I've been a part of several Unilever campaigns via their retail partners, driving engagement and sales through innovative programs.

Context: These campaigns demonstrate my ability to work collaboratively with a large team and deliver results for a major CPG company.

Role: Copywriter

The Best Meals Happen at Home (Publix): This is a rewards program through Publix that also offers exclusive cooking tips, recipes and how-to videos from Campbell’s, Conagra, General Mills and Unilever.

Dr Pepper Summertime Rewards (Walmart): We built a summertime rewards program for Walmart with prizes as unique as the flavor of Dr Pepper! Instagram outreach and easy receipt scanning through our mobile destination resulted in 21,000 unique visitors and hundreds of rewards redeemed.

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TRESemmé Digital Hub: The goal of this TRESemmé digital hub was to inspire and educate shoppers about haircare using retail influencer-curated tutorials. These step-by-step tutorials were complemented by videos that included tips and tricks on how to achieve the looks. This site was designed to be very flexible and feature both English and French versions, as well as to live on multiple retailer's digital environments.

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Dove 60th Anniversary (Walmart): Dove has celebrated real beauty with generations of women. To celebrate their 60th anniversary, we wanted women to upload generational photos of their families to enter to win.